New Zealand’s most awarded brand 2020 - 2022

Awarded 13 Effies with Global nomination

Gold Effie - Consumer Services 2020
Global Effie Finalist 2021
Silver APAC Effie - IT/Telco 2022
The Work 2022 - Real Mode

At TBWA I was the Lead Creative in charge of developing a brand tone of voice for 2degrees, New Zealand’s third largest telco.

2degrees has always been a brand that prides itself on being unabashedly Kiwi - from it’s sense of humour, to their mission statement of ‘Fighting For Fair’

Throughout the process I collaborated closely with Pax Assadi, a young NZ comedian to bring the ‘Fighting for Fair’ message to life with a good old dollop of Kiwi humour.

By delivering brand and business messages our competitors would never get away with - like calling them Eggplant emojis - 2degrees was awarded 13 Effies during my 3 years on the brand.