53% increased sales
All social benchmarks exceeded
$1.4million earned media
Long White Vodka is a brand that hasn’t done a lot of advertising, yet has a really strong consumer base, largely due to it’s extremely Kiwi aesthetic.
So as far as we were concerned the brief was simple: Don’t screw that up.
Our customers weren’t doing extreme sports or going to festivals every single day. They were more interested in spending time with mates, making memories.
That’s when our brand line #ThisIsForever was born.
We worked with Chris Searl, Director and Creative Director at Monster Children, and local rock band ‘Racing’ to create a music video with
the express goal of capturing as many of those authentic moments as we could.
The end result is a video you can watch and be reminded of spinning yarns around the bonfire, feeling the wind in your hair out the car window,
diving off a wharf, or just messing around - there is a #ThisIsForever moment for everyone.
