Armed with international versions of one key visual and a 90” spot with a track, we were tasked with bring ‘Enter Asahi’ to life in the local market.
I worked closely with Julian Andrews, a Creative Director on Asahi at TBWA to allow punters on the street to literally ‘Enter Asahi’ and experience Japanese culture through bespoke Asahi Poster Portals.
Behind each portal you could find a ‘Fukubukuro’ (lucky bag) packed with custom shirts from ‘Stolen Girlfriends Club’, limited edition shoes from Asics,
vouchers to Asahi Akai Doa our pop-up restaurant, or even a chef preparing fresh sushi.
Portal Posters were placed throughout Auckland City and replenished twice daily, with only limited footage on Instagram stories to guide people to their location.
