To raise awareness of Warehouse Stationery’s ‘Start Something’ brand platform - a platform that encouraged Kiwis to start that project they’ve been putting off, and complete it with ease with Warehouse stationery - we launched at two key moments for businesses and consumers.
Tax time, and back to school.
Despite being one of the largest retailers in New Zealand, people were unaware that Warehouse Stationery doesn’t just sell stationery, but offers a whole suite of business and personal services.
By targeting these two moments, we could encourage both businesses, and parents to consider a bit deeper at how Warehouse Stationery could help them ‘Start Something’.
