After years of being viewed as the little guy, Kiwis didn’t see 2degrees as a credible business partner - despite their network performing just as well, if not better, than the larger telco companies.
This meant we needed to create a new personality for 2degrees business that felt a bit more serious and capable, while retaining the charm and humor at the core of the brand’s identity.
To do this, we showed New Zealand that no matter what table you do business at - from a boardroom, to a sawhorse… 2degrees Business can bring something to it.
