PREScom 2018 Finalist - Best use of Social Media
BIG DISCLAIMER:
THIS IS SUPPOSED TO LOOK LIKE AN INTERN MADE IT.
READ ON FOR WHY…
A lot of people out there would consider Cody’s to be well, not so flash.
But if you ask a Cody’s drinker, they’ll say its mother’s milk. They love it, almost as much as they love a bit of banter.
Like a proud Cody’s drinker we had to be a little rough around the edges. We had to make it look like we were making jokes, or memes, that anyone could slap together and share with their mates.
We wanted the creative to be approachable and lo-fi, like someone in the community was just making this stuff for fun rather than a polished brand agency.
Cody’s Industries is about nothing more than creating a nexus between those two things - through ridiculous, far-fetched inventions that deliver a unique spin on a product people are really, really, passionate about.
The likes, shares, and comments speak for themselves after that.
