2degrees best performing broadband campaign ever
34% increased awareness
39% broadband acquisition
58% broadband consideration
Bronze Axis - Direct Broadcast
Bronze Axis - Special Build Outdoor
2degrees is a full-service telco, so after six years of telling people they did broadband it made no sense that Kiwis still didn’t know.
So rather than appealing to their eyes and ears, we appealed to their noses with the world’s first internet scented candle.
Together with an old friend of the brand, Rhys Darby, we showed Kiwis that 2degrees and broadband ‘Just makes sense’ - and delivered their best performing broadband campaign ever.
TV - Hero 60”
Case Study
The Internet-scented Candles
The Seven Scents of the Internet
Weekly scent reveal radio
Each week a new internet scent was revealed, along with the chance for Kiwis to win one of 100 limited edition candles with that scent.
